On March 21st, 2021, u/u/karvina_42 posted a meme using the image to /r/BikiniBottomTwitter, garnering over 35,000 upvotes in three months (shown below, left). The image continued to prove popular over the course of the next five years, appearing on most social media platforms, particularly on Reddit and Tumblr. For example, on July 12th, 2016, Tumblr user wizbutts posted a version with Patrick Star in fishnets in the window, garnering over 250,000 notes in five years (shown below). Users continued to replace the image in the window in future photoshops to fit the context of the joke. On June 20th, Tumblr user dongboss posted a new wholesome photoshop of the image featuring Squidward smiling, garnering over 93,000 notes in a comparable span of time (shown below, right). In May 2016, now deactivated Tumblr user jordanspicecake posted a labeled version of SpookyMoose's photoshop about followers being bothered by a poster, garnering over 145,000 notes in five years (shown below, left). This became the most popular version of the meme going forward, particularly on Tumblr.

On July 11th, 2015, iFunny user SpookyMoose posted a photoshopped version of the image featuring Spoons Rattling SpongeBob in the window (shown below). The image slowly spread across social media over the next few years, used occasionally in image macros alongside jokes about being kept awake at night.

Trying to relax meme